Therapists aren't bad at marketing. Their marketing just isn't pointed anywhere
Hi! I am Stephanie Winfrey, a private practice coach. I teach you therapist marketing strategies to fill your caseload and run a private practice in 3 steps.
1. Identify your niche
Easier said than done as a therapist, I know. But there is a way to keep diversity in your practice and grow it!Â
2. Build your directional marketing plan
Marketing that works like a beacon for patients looking for a therapist. Nothing new to learn, just use the clinical skills you already have.
3. Fill your caseload
Turn that plan into patients who are ready to work with you.
I help therapists learn what we didn’t get in grad school: therapist marketing strategies to get booked out. You need more autonomy, better work-life balance, and financial freedom.
Let me take the ick off of marketing for you! You aren’t learning something brand new. The clinical skills you use daily with your clients are also the skills you can use in your marketing. I am so serious right now. It’s time to learn how to use that to get booked!
Therapist marketing for you, trying to fill your private practice. You’re doing all the things you were told would grow your practice and it’s not working. I’ve been there. It isn’t as black and white as it seems.
You want autonomy, work-life balance, and freedom to be the professional you went to school to become. It’s time to learn how to tweak your skills and grow a thriving private practice. This is where I can help.
Here you will learn how to stand out among other therapists by using specific clinical skills, and learning to use tools like SEO and AEO to bring new clients to you!
I didn’t start as a private practice coach. I started, 7 years ago, as a therapist in private practice myself. I know how daunting learning therapist marketing techniques feels. If you are anything like I was, you are frustrated and confused. How can it be that you are doing all the *things* and still not growing?Â
You hear advice from here and there, from this person to that coach. It is starting to blur together.
Client Testimonials!
About the Studio​
Hello! I am Stephanie Winfrey, MSW, a private practice coach for therapists with an intolerance of the double standard placed on our female-dominated industry. So, I founded Insight Studio Space to teach therapists marketing strategies to fill their caseload. Screw those double standards for women. Building the practice of your dreams is closer than you think.
Here, there are no secrets of marketing to uncover. It’s simpler than that. I will share how to combine clinical skills with SEO and AEO to fill your caseload. Say goodbye (or 
) to the patriarchal bullshit. And hello to more autonomy, financial freedom, and beating burnout 
.
I have often felt the unreasonable pressure on women. As a single mom, I opened my private practice in 2019. That was scary and the pressures were mind-splitting. I both needed to bring in enough money to support my family and felt guilty for trying to earn more. This caused me to work ridiculous hours to “justify” what I earned.Â
As a therapist, you want to:
- Show up for your patients feeling fresh and engaged.
- Take time off work without fear of losing pay.
- Build financial freedom.
- Create work/life balance and gain autonomy.
- Feel in control of your future. ​
Seeing 40+ clients a week while burned out? That’s not leaving you any time to learn how to market your practice for growth. Let’s fix that.
Less than 15% of the population even has a master’s degree. And you do.
Yet there is a mindset in this industry: because most of us feel called to be a therapists, we can’t advocate for better pay or caseload. You know who else feels a calling to their work? Pastors. And yet they can run mega churches and fly in private jets. Sure seems suspicious this is the standard bestowed upon a female-dominated industry… 🤔
So now you feel guilty. Because you want more. Like pursuing it means leaving someone behind. Like wanting more makes you selfish, greedy, or arrogant.
That guilt? Could it be a facade placed on a female-dominated field to keep us from hurting the feelings of men who can’t do what we can… building the private practice of your dreams?
Here’s the truth: the most inaccessible therapist is the one who leaves the industry, burned out.
You can help clients by building a strong private practice
- Helping those in need and closest to your heart
- Feel excited about work again!
- Feel engaged and focused in sessions!
- More time to spend carefree with your family and friends.
- Confidence in running your private practice!
- More financial security!
Discovery Call
Best if you're not sure where to start-
Depending on your needs, here are somethings we could explore:
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Clarity on your goals
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A read on where your practice actually stands
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An honest overview of what's working and what's not
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Open to pre-launch owners too
Practice Growth Intensive
Best if you need a clear action plan fast-
Some ways to use this time might be:
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Build private practice confidence
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Decision-anchored roadmap
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Pre-call questionnaire
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Credit toward the Accelerator if you continue
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The purchase price will be applied to the purchase of Peak Therapy Practice Accelerator
Peak Therapy Practice Accelerator
Best for long-term support and strategy-
Pre-call questionnaire
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3 months of weekly virtual calls
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Unlimited email support
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Practice growth tracking
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Includes intake intensive